Thursday 5 May 2011

Sans Serif prototypes - Franklin Gothic

Another sans serif that has some lovely qualities to it - I especially love the lower case g, with its cheeky little flourishes. It's nice for the breakout quotes, but I feel that the main text is too difficult to read because of the compression of the type.

Franklin Gothic - Bosnian and English text. Nice harmony.

Franklin Gothic - Bosnian breakout quotes and text

Franklin Gothic - English breakout quotes and text

Designed by Morris Fuller Benton for the American Type Founders (ATF) (1903-12), Franklin Gothic is suitable for newspapers, posters and advertising (Linotype 2001). Sans Serif typefaces were known as "Gothic"in the US, "Grotesque" in Britain and "Grotesk" in Germany.

Linotype 2001. "About Franklin Gothic Font Family" [online: http://www.linotype.com/463/franklingothic-family.html#] Accessed 5 May 2011.

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