Thursday, 5 May 2011

Sans Serif prototypes

During our last meeting, Leora and I went over the prototypes already uploaded to this blog. We both Liked Adobe Caslon Pro as the main body and break out quote text. It looks very nice in both Bosnian and English (and importantly, looks the same in both. I have noticed that some typefaces, when zoomed out, look a little different to one another - below is a sample of this...but more on that in a moment).

I don't feel I gave sans serifs enough of a run, though, so today that's what I'll be doing, and posting samples up as I go. The first is Calibri, in bold italic for the breakout quotes and regular for the text. As you can see below, when zoomed out to view the whole layout, the Bosnian and English versions don't look so harmonious together. 

Calibri regular and bold italic

Calibri. TO me, the Bosnian version looks slightly more compressed.

Calibri - Bosnian break out and text

English break out.

 Calibri was designed by Lucas de Groot as part of the Microsoft ClearType font collection, and has become the new default for Microsoft Word. A humanist sans serif typeface, de Groot says, “The family has a generous width that makes reading easier by emphasizing the reading direction.”(Van Wagener 2005)

In terms of legibility, Calibri is quite nice, but the slight variation in the languages is an issue.

Anne Van Wagener 2005. "The Next Big Thing in Online Type" [online: http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/32588/the-next-big-thing-in-online-type/] Accessed 5 May 2011.

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